• Mary McCarthy

We can be heroes



WHAT IS A ‘HERO’ IMAGE AND WHY DO I NEED ONE ?

The key to a successful web site is an arresting image. If your home page is uninspired, cluttered and hard to navigate, potential clients will click out 'double quick'. A great hero image will invite trust in you as a business and entice visitors in, while the wrong one may drive them away. Although there are some amazing free images available out there, it’s really worth investing in a super impactful one from a library such as i Stock. Paying a few pounds to buy something that resonates with people and draws their interest pays dividends. There are great libraries such as UnSplash that offer free images. You are not under any obligation to credit the photographer but it's a nice courtesy if you do. You can use the image across other items of marketing collateral which in turn reaffirms your brand image. Always check the small print though in terms of royalty rights, especially if you are purchasing images of people. #images #webdesign #graphicdesign


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Website and Images © Mary McCarthy Design

Profile Picture courtesy of John Cassidy

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Homepage Image by ilbusca courtesy of iStock

Package images courtesy of Aidan McCarthy